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Brand Strategy, Tools and Resources Monique Johnson Brand Strategy, Tools and Resources Monique Johnson

How Creativity Can Combat Human Trafficking

Since 2010, January has been dubbed National Human Trafficking Prevention Month to raise awareness, foster education, and prevent this heinous crime from occurring. Unfortunately, this is still a prevalent issue in the US.

When examining human trafficking rates by state in 2022, World Population Review notes that California has the highest number of human trafficking cases (1,334) while Rhode Island has the lowest (10). However, Mississippi boasts the highest rate of human trafficking per 100,000 people (6.32). To think this is a massive epidemic today is as shocking as it is infuriating and heartbreaking.

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Brand Strategy, Client experience Monique Johnson Brand Strategy, Client experience Monique Johnson

Here’s a Prime Example of Why Focusing on Brand Marketing Is Important

Has anything truly reframed how we travel in recent years like Airbnb? The vacation rental company has been a popular alternative to hotels (usually cheaper ones, at that) for 14 years now, and it doesn’t intend to slow down soon. Of course, as with practically every industry, the COVID-19 pandemic significantly impacted the company’s revenue, especially with travel taking a nosedive during its height.

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Brand Strategy Monique Johnson Brand Strategy Monique Johnson

The Importance of Branding: Visual Perspective

Think about your favorite brands – what springs to mind? Is it their logos, color schemes, or some swoopy lettering? Chances are that your brain sticks to something visual. Like those brands, it’s important to forge your own visual path and create a lasting image that customers will always remember. Got to keep them coming back for more. Click here to check out our thoughts on branding with a visual identity!

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