Here's what I wish every solo business owner knew about sustainability and intensity.

Here's the truth: There are two giant phases to creating a website that actually works for your business. Most people want to jump straight to Phase 2 (the pretty part), but skipping Phase 1 is why so many websites end up looking good but not performing.

When seeking a designer for your business needs, the difference between hiring a one-trick designer and a versatile creative partner can significantly impact your project outcomes and long-term success. Here's how to evaluate potential design collaborators effectively.

As brand designers, our past projects are more than just portfolio pieces – stories waiting to be told. Each case study is an opportunity to showcase what we created and the journey, challenges, and triumphs that shaped the final result.

In the dynamic design world, the roles of brand and graphic designers often get confused. While both are crucial to a company's visual success, they serve distinctly different purposes in the creative ecosystem. As someone who has evolved through both roles, I want to highlight what makes each position unique and valuable.

You know those moments when everyday life suddenly becomes a perfect metaphor? Well, it happened to me during my weekly laundry ritual (yes, really!).

A few months ago, Fast Company published a piece about multiple brands dumping their classic script logos. This includes Eddie Bauer abandoning its simple, elegant cursive wordmark in favor of a sans-serif font with a goose next to it. Johnson & Johnson also ditched its gorgeous, swooping letters for, you guessed it, a sans-serif font.

It’s World Sketchnote Day! As artists, we’re expected to have the most expensive, high-end sketchpad on the market to fill with our drawings. After all, the hallmark of a creative person is their tools, and for sketchers, in particular, you can almost always expect them to carry a sketchpad. 

You’re probably at least familiar with ChatGPT and its function. You might be even more familiar with the several AI apps that have spawned over the past year, which create different themed images based on photos of you. Maybe it’ll transform you into an 18th-century painting or a fairy in a fantasy novel. All this to say, AI is on the rise in the creative space, whether we like it or not.

Revisiting an old project always makes for a uniquely introspective experience. There’s the knee-jerk human reaction to shrink away and judge yourself for the work you did years ago, especially when comparing it to where you are now. Of course, there’s also the glass-half-full approach: look at how far you’ve come. Look at that growth.

If one organization elevates young women and provides resources to ensure their success, it’s the Women’s Impact Alliance. I jumped at the chance to help them with their branding, as their mission profoundly resonates with me. Thanks to my favorite boss from the past bringing me into the fold, I not only did the branding for WIA, but I got to collaborate with him again.

Journey to Better Therapeutic Consulting, spearheaded by the amazing Talley Webb, connects families and children with mental health and substance use treatment programs that cater to their needs. She puts her knowledge of treatment options in the mental health sphere to good use.

It's taken me years to figure out the best flow for but I finally feel like I have nailed it! My point is that it's different for everyone.